Israel is a very small country – two hours from Tel Aviv you are on the edge of the country. But due to its position as a global innovation powerhouse, investors from major countries are attracted to it. Identified as a hotspot for collaboration, Yasaf, an innovative Israeli entrepreneur helps businesses thrive through effectively integrating technologies in their education businesses.
Yasaf Burshan, Founder and CEO of Team Genius, shares his journey of outgrowing and expanding abroad, connecting people with technology. We at Fortunes Crown got into an interview questionnaire to know more about the company and its impact on ed-tech businesses.
Please tell us about your educational/professional background. Who inspired you to become a business leader? Would you like to mention some of the highlights from your journey?
When it comes to formal education, I’m happy to say that I’ve obtained education in two major fields that I’m very passionate about, Technology and People. I have a BA in business management with a major in Information Technology and I’m a certified project management professional (PMP).
Also, I am a certified Clinical NLP master and a graduate of the Tony Robbins platinum partnership program. This combination allowed me to have a very successful career in the traditional IT industry for over 20 years, in which I held multiple senior roles including the head of IT for IKEA in Israel.
Please brief us in detail about the current scenario of the business. How have the customer preferences changed over the years?
Team Genius’s mission is to inspire and empower creators to make an impact. We work with content and course creators all over the world (majorly in the US, Canada, and Australia) and we help them to unleash their creativity by effectively integrating technology into all areas of their business. Simply put, we keep them in their Zone of Genius, doing what they do best, as we help them create profitable online businesses. As a content creator myself, for my program “Anywhere Boss”, I know first-hand the challenges they are facing, and I’m also inspired by them to become better and better.
While I’m still very much in the “tech zone” my ideal customer has changed from the finance/retail/consumer subject matters to the knowledge commerce business.
What are the unique challenges your company is currently facing? How have they affected your company?
I think that like most other companies these days working remotely and efficiently is a challenge. At the same time, one advantage we have on our side is that Team Genius was founded as a global organization with team members across multiple locations, so this is built right into our DNA. It drives us to be more open in our communications, efficient in the way we do business, and of course, rely on technology, we do for ourselves what we do for our customers.
When was Team Genius established? What are the prominent services/solutions offered by the company?
Team Genius was established in 2019. We are a certified Thinkific agency partner, certified Zapier experts and a certified Evernote partner. In addition, we have partnerships with other major brands like Microsoft and Monday that gives us a unique ability to look at our customers’ tech needs from a holistic point of view.
We help our customers create profitable online courses, products and membership sites and convert sales funnels, but we don’t stop there. We apply automation and make them more efficient and productive in their business. And on a personal level, I also mentor and coach my customers on how to take things to the next level and build a lifestyle that excites them by becoming “Anywhere Bosses”.
What measures do you incorporate to ensure motivation and productivity within the workspace? How do you respond to criticism and disagreements?
I encourage open and honest communication. It is my responsibility as the leader to make sure that everybody gets heard and to recognize what they have to say. Values and culture are the keys here and it starts with me leading by example, and by choosing Team Members that share the same values. Not the same opinions, the same values. Disagreements are inventible, nor they should be ignored. Every member of the team has the freedom to speak freely. Criticism is fine, as long as it is served as feedback that we can build on and improve. My response is always “bring it on, let’s talk about it so we can get better.
What measures do you undertake to ensure optimum customer satisfaction? How much impact does the customer feedback have on the company’s strategies?
Communication is the key. Customer satisfaction is very important for us and it plays a major role in our growth and success strategies. Customer dissatisfaction is most likely to come when there is a gap between the customer expectation and the result or deliverable. So we communicate clearly from the first step what is to be expected, what is included in the scope of work, the timeline and the expected cost. Then we monitor expectations and communication throughout the lifecycle of the project and adjust as needed. We are not afraid to say that we don’t have the answer to something, and if such cases arise we see them as an opportunity to learn something new with a promise to come back with an answer in X amount of time.
Please tell us about the services/products your company is offering? How are they different from your competitors’ offerings?
We are certified Thinkific agency partners, and as such, we offer course creation, site-building and automation services. We also support all Thinkific superpowerups, from general consultation to setup and configuration. As Zapier experts, we effectively integrate technology in all areas of our customer’s business. Keeping them in their “Zone of Genius”, doing what they do best; teaching, empowering, creating, leading, and making sure they have efficient processes that are working for them so they can quickly and effortlessly scale.
The successful partnerships we maintain with industry-leading vendors allows us to be unique by providing holistic solutions that cover all areas and processes of one’s business, and not just knowledge-commerce or automation.
Are you planning to launch any new products/services or advancements to your existing offerings? If so, we would like to know about it.
YES! In the next three months, I’m launching my own program called “Anywhere Boss”, sharing all the lessons I learned and the experience I gained from being an “Anywhere Boss” myself, that is to say – Owning a business that allows me to work from anywhere in the world. It will be a program with weekly added content dedicated to all areas of businesses setting up such businesses and creating a life that excites you. In addition, there will be plenty of online courses covering specific topics like automation, converting skills to digital products, hiring VAs effectively and much more. You are more than welcome to join Anywhere Boss, I’ll be there for you with everything you need to back you up and support you as you make this transition.